We build visual systems for restaurants, cafés, bars and boutique hotels — from the cup in a customer’s hand to the photo that gets them through the door.
It is the menu on the table, the sticker on the takeaway box, the photograph on the booking page, the sign in the window, the drink in someone’s hand and the atmosphere they remember afterwards.
Room Tone helps independent hospitality spaces make those small details feel like one connected world.
Four projects across restaurant, café and bar — identity, photography, menus, packaging and content built to live together.
A multi-phase rebrand across restaurant, market, takeaway and home dining. What began as a practical response to COVID grew into a wider identity system for a restaurant learning to exist in several forms at once.
A seaside coffee identity built around a simple F + N heart mark, inspired by the romance of initials carved into a tree. Designed to live easily on cups, windows, vehicles and postcards.
Reopening photography for a new fine-dining menu by Chef Ben Dineen — plated dishes, kitchen process and cocktails, shot with the precision the cooking deserves.
A compact visual refresh for a not-so-secret Dublin cocktail bar. Brand and menu design, a playful snail mark, drinks menus, food menus, cocktail photography and atmospheric bar imagery.
We work across identity, print, photography and content — usually together, because hospitality brands are built out of small details that need to match.
Logos, marks, type, colour systems, visual tone and signage direction. Built to be recognisable at the size of a sticker and at the scale of a shopfront.
Food menus, drinks lists, wine lists, vouchers, postcards, table cards, stickers, packaging and printed collateral. The objects guests actually pick up and remember.
Food, drink, interiors, rooms, atmosphere, products and venue detail. Editorial-feeling images shot to live across menus, web, social and booking platforms.
Launch assets, campaign imagery, social posts, reels, website imagery and booking platform visuals — built as a connected system, not loose one-offs.
A simple five-step rhythm. Each engagement scales up or down across the same spine — look, define, build, capture, deliver.
We look at the space, current visuals, menus, website, signage, packaging and social presence.
We clarify what the place should feel like — and how that feeling should show up visually.
We create the identity system, menus, print pieces, packaging direction and image language.
We photograph the food, drink, rooms, interiors, products, people and atmosphere.
You receive ready-to-use files for print, web, social, booking platforms and launch.
Dublin · Working with independent places across Ireland and the UK.
Room Tone is led by Adam O’Regan, a Dublin-based creative director, designer, photographer and filmmaker. The studio sits between a branding agency, a hospitality photographer, a print designer and a creative director.
We were built for independent places that need one coherent eye across every customer-facing detail — the logo, the cup, the menu, the room, the image, the sign, the post and the thing people remember.
Tell us what you’re opening, changing or trying to improve. We reply to every enquiry — usually within a working day.
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